Vitality’s Gateway Flex teams up with FITT Finder, naming them as one of their main offerings for their flexible portal that brings fitness to employees everywhere

SAN FRANCISCO — October 13, 2020 — FITT Finder, the world’s first fitness discovery engine, today announced its partnership with the Chicago-based leading behavior change platform, Vitality Group. To combat the looming challenges associated with the pandemic, costly employee benefits, and a multi-generation workforce, Vitality has unveiled their solution to the problem. Partnered with FITT Finder, Vitality Gateway Flex is a new way of boosting health and wellness engagement by offering more relevant choices to employees to meet their specific needs.

Through its API technology and rapid development platform, FITT Finder aims to bring services to population health leaders nationwide with Agility Innovation Partners serving as FITT Finder’s go-to-market partner. By way of a web platform that aggregates fitness activities and services from various sources, it allows users to curate the entire market according to their personal preferences based on time, schedule, location, budget, interest, difficulty, physical status, age, health conditions, and more. 

Aiming to democratize an industry with excessive fragmentation, high costs, and inadequate personalization, FITT Finder provides health equity for everyone via their extensive fitness ecosystem. With technology not yet seen in the fitness industry, the urgency for businesses in corporate wellness, healthcare, and insurance sectors to make use of FITT Finder’s innovation is apparent.  

Vitality has seen the imminent potential that a partnership with FITT Finder brings, which is why they will be offering their services through their Gateway Flex.

“It’s time to look at the industry from a different point of view that is focused on the consumer and their needs – otherwise wellness programs lose relevance”, says Ahmed AbouElezz, CEO of FITT Finder. “Vitality Group’s Flex program, with its focus on employee-responsiveness, is greatly progressive. We are honored to partner up with Vitality Group to bring FITT Finder to their platform – solving tomorrow’s problems today!”

The first program of its kind, Vitality Gateway Flex offers employers unprecedented flexibility with less complexity and minimal waste of resources, as they only pay for solutions that employees engage with. Part of Vitality’s platform, this benefits marketplace enables employers to personalize the health experience to meet the diverse and rapidly changing needs of their employees.

“Employers increasingly require more choice and flexibility in their benefit programs, while managing growing logistical and administrative burdens,” said Tal Gilbert, CEO, Vitality USA. “Gateway Flex helps solve these problems, offering an end to end benefits marketplace embedded into the Vitality Gateway Platform that is flexible, customizable, and with reduced financial risk. Most importantly is the enhanced member experience as the program intuitively identifies the activities and applications that will have the greatest impact on the health of a member.”

How Vitality Gateway Flex works:

• With one contract, employers will have the ability to select (and remove) partners from the numerous options available on the Vitality Gateway Platform to tailor services based on what employees’ need.
• Employees are guided to providers that best meet their health needs based on their health data and information.
• Employers only pay for solutions within their budget and that their employees engage with, allowing greater control over costs, with virtually zero wastage.
• The Gateway Platform also offers data-driven insights around partner usage and overall employee health to forecast what programs and services should be offered.

Together with Vitality, FITT Finder plans to align its goals with that of Gateway Flex as a part of its offerings to employees. With its massive personalized database for yoga, cardio, strength training, physical therapy, pilates, and hundreds of other activities and services, FITT Finder will give Gateway Flex users the ease in finding what suits their needs. 

With accessibility at the top of mind, this partnership provides a benefits marketplace that will reach more people with less noise. FITT Finder is bringing this to the widespread marketplace that Vitality provides. In an industry that has been needing disruption, this partnership will bring the necessary innovation.

About Vitality Group: Guided by a core purpose of making people healthier, Vitality is the leader in improving health to unlock outcomes that matter. By blending industry-leading smart tech, data, incentives and behavioral science, they inspire healthy changes in individuals and their organizations. As one of the largest wellness companies in the world, Vitality brings a dynamic and diverse perspective through successful partnerships with the most forward-thinking insurers and employers. More than 20 million people in 24 markets engage in the Vitality program.

About FITT Finder: On a mission to democratize the health industry, FITT Finder is the world’s first discovery engine for fitness activities and services. With their innovative and authentic approach, they plan to bring health equity to an industry that needs change. Based in San Francisco, California and Austin, Texas, FITT Finder was co-founded by CEO Ahmed AbouElezz and CTO Trevor Robinson.

About Agility Innovation Partners: A healthcare technology growth accelerator based in Denver, Colorado, AgilityIP brings vibrant new healthcare innovations to the marketplace, connecting employers, brokers, consultants and all stakeholders to innovations with the power to improve health and remove cost. We call it Value-based Innovation. FITT Finder is an official Innovation Partner of AgilityIP.